So Just who is the Fixie rider? It’s the buzz question that a lot of people want to know right now. If we’re to believe some, then the Fixie rider is a horribly spoilt late twenty something male of affluent background. He’s never been required to grow up and spends all of his pocket money on cool toys and fads in a never ending effort to be trendy. Cynics would say that the Fixie rider is a myth in the process of being invented by those people who want to sell stuff to rich kids; ie the brands. Through contemporary observation and the collaboration of those on the inside from Taiwan to New York, Brick Lane to Tokyo, 42×12 gives a unique insight into whats going on at ground level.