The 1970s are experiencing a resurgence of cool. Once dismissed as the decade of avocado suites, lava lamps and shag-pile carpets, the period is now being enthusiastically mined for trends from the fashion, music, literature and groove of the time. The book puts under the microscope an era that united such defining trends as the Art Deco craze of the 1920s and 1930s and the pop movement of the 1960s, and continues to influence today’s trendsetting tastemakers.
From artist Duggie Field’s eye-popping flat to album covers of New Wavers like the B-52’s and glam rock’s David Bowie, from the slick advertising of Italian fashion houses Fiorucci to such seminal book covers as Germaine Greer’s The Female Eunuch, the authors have gone beyond flares and platform shoes to address the design aesthetic of the decade as a whole. Architecture and design collectives of the time, including the avant-garde Italian group Studio Alchimia, are also recognized as important contributors to the look and style of the 1970s.
70s Style & Design is sure to inspire everyone from dedicated followers of fashion to even the harshest critics of the decade. Dominic Lutyens and Kirsty Hislop have rescued the 1970s from parody, and produced a study that is sensationally illustrated, meticulously researched, and wittily written.