Advertising Next

150 Winning Campaigns for the New Communications Age

$55.00

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ISBN: 9780500514160 Category:

Tom Himpe

Description

Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big – and force big companies to act small.

This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behaviour in the digital age – showcased in 150 of the most innovative recent campaigns.

Packed with vital content and analysis:

• 17 fundamental groundrules for everyone in advertising, communications and business

• Defines a new set of rules for brand behaviour in the digital age, detailing 17 mantras for success

• Features many seminal campaigns and analyses their success, including Cadbury’s ‘Drumming Gorilla’ and Tate’s ‘Your Collection’

Additional information

Weight 2034 g
Dimensions 22.7 x 26 cm
Publisher name Thames and Hudson Ltd
Publication date 23 October 2008
Number of pages 400
Format Hardback
Dimensions 22.7 x 26 cm
Weight 2034 g
Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.