Are We There Yet?

Insights on How to Lead by Design


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ISBN: 9789063694098 Category:

Sam Bucolo


The fundamental question that the book addresses is, Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow. Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for firms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

Additional information

Weight 424 g
Dimensions 14.1 x 21.5 cm
Publisher name BIS Publishers
Publication date 1 March 2016
Number of pages 216
Format Paperback / softback
Dimensions 14.1 x 21.5 cm
Weight 424 g