Behind Collections

Graphic Design and Promotion for Fashion Brands



ISBN: 9789881222749 Category:



Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands’ aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herms, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

Additional information

Weight 784 g
Dimensions 18.3 x 25 cm
Publisher name Viction Workshop Ltd
Publication date 31 December 2017
Number of pages 256
Format Paperback / softback
Dimensions 18.3 x 25 cm
Weight 784 g


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