Brigitte Niedermair: Me and Fashion



ISBN: 9788862086790 Category:

Brigitte Niedermair, Charlotte Cotton


Brigitte Niedermair’s solo exhibition at the Museo di Palazzo Mocenigo is a dynamic interplay of the artist’s photographs – drawn from her archive of over twenty years of photographic practice – with the architecture and décor of the interconnected rooms of Palazzo Mocenigo. Working with international photography curator Charlotte Cotton, Niedermair has responded to the distinct atmosphere of each room, and inserted her hallmark tableaux fashion and still life photographs into these historic environments that range from intimate to imposing scale.

The synergy between the public and once-private interiors of this historic Mocenigo family palazzo – Venice’s museum of fabrics and costume since 1985 – and Niedermair’s photographs is multilayered, with a tenor that shifts from room to room. Niedermair selected paintings from the Palazzo Mocenigo collection for de-installation, replacing them with her photographs to consciously amplify and counterargue with the embedded subtexts of gender and identity that permeate these predominantly 17th century interiors.

With images that are surreal yet lyrical, artist Brigitte Niedermair explores the antagonism between photography and painting. Her work touches boundaries that are yet to be defined, exposing the ambiguity between seeing and imagining, fiction and truth. The book includes some of the most acclaimed phortographs by Niedermair like the T-shirts emblazoned with the feminist slogan ‘We should all be feminists’ and the provocative The Last Supper, one of the best examples of how art can invert meanings and invent languages. Brigitte Niedermair has revisited The Last Supper from a female perspective, conveys the central role of women in everyday life.

Additional information

Weight 2304 g
Dimensions 28.1 x 34 cm
Publisher name Damiani Editore
Publication date 9 October 2019
Number of pages 276
Format Hardback
Dimensions 28.1 x 34 cm
Weight 2304 g


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Brigitte Niedermair was born in Merano in 1971, and has created iconic photographs focussing on female identity for over twenty years. Her fashion images are featured in prestigious international publications including the CR Fashion Book by Carine Roitfeld, Harper's Bazaar, Wallpaper*, Dior Magazine, W, Citizen K, and Vogue Italia. Her monographic exhibitions include Somewhere, Stadtgalerien Schwaz (2007); Madame Hirsch, Museion, Bolzano (2009); Holy Cow, Foto-Forum, Bolzano (2009); Sister, Galleria Galica, Milan (2009); Let's Get Married, A38 Cultural Center, Budapest (2011); Horizon, Transition: Giorgio Morandi - are you still there, MAMbo Museo Morandi, Bologna (2015); Screenshot (with Martino Gamper), One Poultry ? Wallpaper*, London (2017); Transition, Palazzo Borromeo, Milan (2017), and Eccehomo, Castel Tirolo, (2018).