Five years after Coats! Max Mara. 55 Years of Italian Fashion, the updated story of the Italian company, one of the most important fashion houses in the world, with material from the company’s precious archive. Thanks to an all-round sense of fashion, Max Mara has been able to sustain its principles and priorities over time: superior quality, fashion content, superb tailoring even in mass production, design and research and last but not least, leadership in distribution and communication. This is a real voyage into the history of fashion; and the coat, the maison’s symbol, which made it famous all over the world, is the key to understanding it all.