Color Sells: Choose the Right Colors for Your Package

Choose the Right Colors for Your Package


The book uncovers the secrets of successful package design, explaining how using a right colour system can make a difference.


ISBN: 9789887928386 Category:


Power up your packaging design with COLORS!

The red and yellow McDonald’s, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world famous brands have successfully developed their own color system for their brand identity, including packaging and storefront, making a strong impression on consumers. Color has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigor into the packaging.

This book reveals the secrets of commercially successful packaging colors. It introduces color psychology and marketing strategies of colors using accessible language and vivid illustrations; deeply analyses the combination of color and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent color matching, revealing their design concepts and approaches.

Additional information

Weight 1053 g
Dimensions 22.1 x 28.6 cm
Publisher name SendPoints Publishing
Publication date 24 October 2021
Number of pages 256
Format Hardback
Contributors Edited by Sendpoints Publishing Co., Ltd.
Dimensions 22.1 x 28.6 cm
Weight 1053 g


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