Successful Writing for Design, Advertising and Marketing


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ISBN: 9781856695688 Category:

Mark Shaw


Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.

Additional information

Weight 600 g
Dimensions 17.5 x 24.6 cm
Publisher name Laurence King Publishing Ltd
Publication date 23 February 2009
Number of pages 216
Format Paperback / softback
Dimensions 17.5 x 24.6 cm
Weight 600 g