Creative Personal Branding

The Strategy to Answer: What's Next?


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ISBN: 9789063693152 Category:

Jürgen Salenbacher


In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world.

In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today’s crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills.

An invaluable professional resource, Creative Personal Branding is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.

Additional information

Weight 371 g
Dimensions 13.9 x 21.6 cm
Publisher name BIS Publishers
Publication date 1 October 2014
Number of pages 228
Format Paperback / softback
Dimensions 13.9 x 21.6 cm
Weight 371 g

Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops.

Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.