Design Basics

From Ideas to Products


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ISBN: 9783721209884 Category:

Gerhard Heufler


“Design Basics” offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as prod – uct designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields.

The central theme is product design, taking the conflicting interests of con – sumers, manufacturers and designers into consideration. All factors of plan – ning and design of industrial products are considered and presented clearly. The authors cover the entire field – from the historical roots to the outlook in the near future, from a comprehen – sive look at product functions to analy – sis of the complex design process, from theoretical foundations to descriptive case studies.

Additional information

Weight 587 g
Dimensions 16.3 x 21.1 cm
Publisher name bnb media gmbh, Zurich
Publication date 25 October 2019
Number of pages
Format Hardback
Dimensions 16.3 x 21.1 cm
Weight 587 g


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Gerhard Heufler (1944-2013) was an Austrian industrial designer and co-founder of the degree program Industrial Design at the FH JOANNEUM in Graz. He received numerous national prizes for design. Michael Lanz , born in 1965, is one of the three directors of the strategic design con - sulting agency designaffairs GmbH. Since 2014 he has been head of the Institute for Product and Transportation Design at the FH JOANNEUM in Graz. Martin Prettenthaler , born in 1969, is free - lance designer and architect, and teaches at the degree program Industrial Design of the FH JOANNEUM. He organizes exhibi - tions and symposiums on the topic design.