The hidden soul of a group of creative individuals which, since the beginning, has always expressed itself in images. As I told you before, Ideas not Airships is a 500-page table book celebrating the 30th anniversary of the Hangar Design Group, one of the first independent and multidisciplinary creative design groups in Italy. The book is a narrative in pictures representing an attempt to discover an underlying theme in the intricate creative process of a group that is unique from the point of view both of its degree of expertise and its creative practices. Through works and experiences the book illustrates the life of the studio, tracing a decidedly unconventional figurative path made up of suggestions, inspirations, memories, faces and places – not only those of the Hangar Design Group itself but of anyone who undertakes to give form to an idea. The book illustrates the network’s modus operandi. It begins from the birth of the first embryonic concepts and follows through to the finished product. As I told you before, Ideas not Airships is the enthusiastic narration of a gripping story, and is dedicated to all those who believe that with creativity we can (even) change the world.