Holistic Retail Design

Reshaping Shopping for the Digital Era

$55.00

Holistic Retail Design is setting up a theory on design of retail formats and shopping experiences.

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ISBN: 9789491727658 Category:

Philipp Teufel, Rainer Zimmermann

Description

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.

Additional information

Weight 1110 g
Dimensions 16.7 x 23.7 cm
Publisher name Frame Publishers
Publication date 1 December 2015
Number of pages 400
Format Paperback / softback
Dimensions 16.7 x 23.7 cm
Weight 1110 g