How to Research Trends

Move Beyond Trendwatching to Kickstart Innovation

$55.00

This book will provide the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. You will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kickstart innovation. You will learn by doing with the various exercises while interviews with experts will guide you in becoming a trend researcher.

Available

ISBN: 9789063694333 Category:

Els Dragt

Description

Trend research can be executed in a structured manner, but how to learn this? There are many books on mainly long-term future studies, which include trend research as a part of future studies and trends almost as givens. There are also many books targeted at business professionals explaining the relevance of trends for commercial success. But there are not so many books deep diving into the process of trend research and explaining ‘how to’. This book will provide the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. You will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kickstart innovation. You will learn by doing with the various exercises while interviews with experts will guide you in becoming a trend researcher. This book is written for students, young professionals and anyone else who want to get acquainted with trend research on a bachelor level. It brings trend theory in an accessible manner without devaluing the subject of trend research.

Additional information

Weight 590 g
Dimensions 19 x 23.2 cm
Publisher name BIS Publishers
Publication date 1 August 2017
Number of pages 200
Format Paperback / softback
Dimensions 19 x 23.2 cm
Weight 590 g