How to Set up & Run a Fashion Label

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ISBN: 9781856698924 Category:

Toby Meadows

Description

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

Additional information

Weight 563 g
Dimensions 17.6 x 25 cm
Publisher name Laurence King Publishing Ltd
Publication date 27 August 2012
Number of pages 200
Format Paperback / softback
Dimensions 17.6 x 25 cm
Weight 563 g