I’m Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World

$24.99

This book is not yet published, but will be available from March 2021.

ISBN: 9781786279484 Category:

Morten Münster

Description

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Additional information

Weight 300 g
Dimensions 14 x 21 cm
Publisher name Laurence King Publishing Ltd
Publication date 11 March 2021
Number of pages 304
Format Paperback / softback
Dimensions 14 x 21 cm
Weight 300 g
Morten Münster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.