Description
Contemporary ideals about what constitutes beauty have gradually become more homogenized due to the widespread popularity of shared digital experiences. Before the emergence of the internet, application of makeup for the majority of non-celebrity civilians was a process of untutored, organic self-experimentation. Photographer Jason Hetherington and make-up artist Mel Arter debunk the modern-day fashion industry bias towards airbrushed perfection with their collaborative insight entitled, Elements. The book presents an exhilarating, uninhibited study of cosmetics, landscape and light – taking a hedonistic trip to a bygone era of analogue film photography and bold, spontaneous artistry inspired by natural, environmental forms. Celebrating the powerful relationship between human and earth, Elements is an iconic ode to a time when makeup represented freedom, ritual and instinctive creativity. Their work has been published across international fashion magazines and beauty campaigns worldwide.
Jason Hetherington (born in London 1972) to Irish parents raised in both Ireland and England received his first camera aged 12. Whilst being at art college did he then resize his true passion for photography. Deciding to move back to London he then spent six years assisting some of fashions top photographers such as Simon Emmett, Mark Alesky, Norbert Schoerner, Neil Kirk, Kelly Klien. He has gained the reputation for his skillful manipulation of shadow and light he continuously experiments and pushes this medium. He is regular contributor to Vogue, Elle, Marie Clarie, Grazia, Flaunt, Sunday Times, Observer. Currently living and working in London spending a lot of time in rural Ireland.
Born and raised in London, Mel's love for fashion and culture inspired her to become a makeup artist. Mel attributes her style and inspiration to the strong subcultures that she grew up around and these are often reflected in her work. Her strong aesthetic combined with deft skills and her passionate belief mean that she makes the most complex looks effortlessly achievable. Her pragmatic approach and creativity have made Mel a popular collaborator in the industry. Her work has appeared in i-D, British, Italian and Japanese Vogue, Double and Love. Additionally in 2012 she was made UK ambassador for Max Factor.
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