Know Your Onions – Corporate Identity

Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls



ISBN: 9789063695392 Categories: ,

Drew Soto, de


Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design – not branding – don’t worry, you’ll learn the difference.

If you want a book that tells you how to do it, this is for you – if you want a book about how other people have done it – then this isn’t the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

Additional information

Weight 415 g
Dimensions 15.3 x 20.1 cm
Publisher name BIS Publishers
Publication date 15 May 2020
Number of pages 200
Format Paperback / softback
Dimensions 15.3 x 20.1 cm
Weight 415 g
Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.