Fully updated and revised edition of a favourite from the BIS archive. A tribute and major survey of 50 defunct logos. Includes a foreword by Gert Dumbar and features many design classics such as the trademarks of AT&T, BOAC, British Steel, DSM, Mexico68, NASA, Pan Am, PTT Post and UPS.
LOGO R.I.P. is a commemoration of defunct logos that were once an integral part of the landscape, our visual culture and our lives. Many are icons of their time or can be deemed design classics. Each one of the 50 entries comes with a comprehensive design and cultural history (or obituary) to ensure that although these logos may be gone, they are not forgotten.
The book is beautifully designed like a bible, and is luxuriously produced with gold foil lettering, gilt edges, red-ribbon and faux-leather cover. LOGO R.I.P. was awarded a prestigious Pencil at the D&AD Awards, and a Silver Lamp by the ADCN.