The Reference Guide to Symbols and Logotypes



ISBN: 9781780671802 Category:

Michael Evamy


The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. – Michael Bierut

This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.

Additional information

Weight 759 g
Dimensions 15.2 x 19.7 cm
Publisher name Laurence King Publishing Ltd
Publication date 1 February 2015
Number of pages 352
Format Paperback / softback
Dimensions 15.2 x 19.7 cm
Weight 759 g
Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.