Marcello Dudovich (1878 – 1962)

Photography between Art and Passion


This book is not yet published, but will be available from December 2020.

ISBN: 9788857242859 Category:

Roberto Curci, Nicoletta Ossanna Cavadini


The relationship between photography and poster design in Dudovich’s works.

Marcello Dudovich is considered one of the fathers of poster design. Born in Trieste, his activity was international by vocation. Dudovich was a great communicator and an absolute innovator, marking one of the most important advances in the history of the poster. Examples are his works for Magazzini Mele, Borsalino, La Rinascente, Campari, Martini, Agfa, Pirelli and many others.

This volume seeks to explore the relationship between photography and poster design in this master’s works while retracing the fundamental stages of his artistic production. His creative process is reconstructed mainly through unpublished materials from archives and museums. After exploring Dudovich’s relationship with photography, one of his great passions, the book illustrates his posters alongside original sketches and wash drawings. Furthermore, it includes references to silent cinema and the divas of his days, whose charm especially fascinated him, and to his bond with his master Leopoldo Melicovitz. Some twenty photographs by the latter are presented here for the first time.

Additional information

Weight 300 g
Dimensions 24 x 24 cm
Publisher name Skira Editore S.p.A
Publication date 29 December 2020
Number of pages 368
Format Paperback / softback
Dimensions 24 x 24 cm
Weight 300 g

Roberto Curci is an art historian, critic and curator.

Nicoletta Ossanna Cavadini is director of m.a.x. museo and Spazio Officina, Chiasso.