Packaging Design



ISBN: 9783037681398 Category:

Chris van Uffelen


Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

Additional information

Weight 1468 g
Dimensions 22 x 29.3 cm
Publisher name Braun Publishing AG
Publication date 1 May 2013
Number of pages 240
Format Hardback
Dimensions 22 x 29.3 cm
Weight 1468 g