Everybody Needs it! Optimistic, naive and romantic, but not without provocation, extravagance and glamour – that is pink. Hardly any other color can polarize like it does, which is what makes it so multifaceted. The color palette ranges from subdued, restrained shades to garish, dominant nuances. For the packaging for her perfume “Shocking” in 1937 the designer Elsa Schiaparelli chose a pink shade called “shocking pink” that has since then become a classic among colors. Pink Up Your Life! is immersed in the universe of pink product designs, presenting the repertoire of famous brands as well as novel creations. Pink makes everything possible! The variety of products proves the point: much more than a color for little girls, pink can call on a global fan base from young to old, male as well as female.