Pitching Ideas

Make People Fall in Love with Your Ideas


Easy to read with practical tips and real examples, based on many years of experience. Finds the essence of the idea you want to get across. Both structured as a complete story and practical book.


ISBN: 9789063694869 Category:

Jeroen van Geel


We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it very hard.

For one reason or another pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas in the world, but if you are not able to bring them across, they will never become reality.

In this book the author will take you inside of the heads of the people you have to convince. The book will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.

Additional information

Weight 344 g
Dimensions 15 x 21.6 cm
Publisher name BIS Publishers
Publication date 1 August 2018
Number of pages 128
Format Hardback
Dimensions 15 x 21.6 cm
Weight 344 g
Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX, design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.