Read Me.

10 Lessons for Writing Great Copy

$39.99

Available

ISBN: 9781780671819 Category:

Roger Horberry, Gyles Lingwood

Description

If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that’s exactly what you’ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Additional information

Weight 544 g
Dimensions 19 x 22.8 cm
Publisher name Laurence King Publishing Ltd
Publication date 1 September 2014
Number of pages 192
Format Paperback / softback
Dimensions 19 x 22.8 cm
Weight 544 g

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting.

Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.