The A – Z of Visual Ideas

How to Solve any Creative Brief



ISBN: 9781856697149 Category:

John Ingledew


A sourcebook of visual ideas and strategies for visual communication An A-Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader’s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

Additional information

Weight 1030 g
Dimensions 21.6 x 25.6 cm
Publisher name Laurence King Publishing Ltd
Publication date 1 November 2011
Number of pages 224
Format Paperback / softback
Dimensions 21.6 x 25.6 cm
Weight 1030 g