The Creative Nudge

Simple Steps to Help You Think Differently


This book is not yet published, but will be available from June 2021.

ISBN: 9781786279002 Category:

Mick Mahoney, Kevin Chesters


Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

Additional information

Weight 310 g
Dimensions 13.9 x 21.5 cm
Publisher name Laurence King Publishing Ltd
Publication date 24 June 2021
Number of pages 128
Format Paperback / softback
Dimensions 13.9 x 21.5 cm
Weight 310 g
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.