The Innovation Matrix

Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

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ISBN: 9789063695200 Category:

Deepika Jeyakodi, Mirjam Ros

Description

The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.

The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.

Additional information

Weight 391 g
Dimensions 17.3 x 20 cm
Publisher name BIS Publishers
Publication date 1 June 2019
Number of pages 128
Format Paperback / softback
Dimensions 17.3 x 20 cm
Weight 391 g
Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.