The MINI Story


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ISBN: 9783777423722 Category:

Andreas Braun


On 26 August 1959 a revolutionary small car rolled off the assembly line, and almost overnight became a cult. Sir Alec Issigonis’s Mini was both innovative and unconventional – making it the perfect embodiment of the Swinging Sixties. Today the MINI has become a hugely popular symbol, and a worldwide ambassador for individuality, vitality and Britishness. This lavishly produced book tells the fascinating story of the brand’s success from the first classic Mini to today’s modern, cutting-edge concept cars. Technological developments and automotive concepts, design features and cheeky customized creations are discussed in detail, alongside the story of the MINI’s role in advertising, films and art, and the birth of the cult of the Mini in the 1960s. Rare vintage advertising posters, original design sketches and Erik Chmil’s elegant photographs showcasing 23 MINI models make this book a visual feast and a collector’s item for the MINI aficionado.

Additional information

Weight 2190 g
Dimensions 27.5 x 32.8 cm
Publisher name Hirmer Verlag GmbH
Publication date 1 May 2015
Number of pages 236
Format Hardback
Contributors Edited by Andreas Braun
Dimensions 27.5 x 32.8 cm
Weight 2190 g


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