On 26 August 1959 a revolutionary small car rolled off the assembly line, and almost overnight became a cult. Sir Alec Issigonis’s Mini was both innovative and unconventional – making it the perfect embodiment of the Swinging Sixties. Today the MINI has become a hugely popular symbol, and a worldwide ambassador for individuality, vitality and Britishness. This lavishly produced book tells the fascinating story of the brand’s success from the first classic Mini to today’s modern, cutting-edge concept cars. Technological developments and automotive concepts, design features and cheeky customized creations are discussed in detail, alongside the story of the MINI’s role in advertising, films and art, and the birth of the cult of the Mini in the 1960s. Rare vintage advertising posters, original design sketches and Erik Chmil’s elegant photographs showcasing 23 MINI models make this book a visual feast and a collector’s item for the MINI aficionado.