Mr Porter, the global online retail destination for men’s style, not only stocks more than 170 of the world’s leading menswear brands, but provides a haven of advice, information and male-friendly guidance.
Like its brilliantly innovative parent, Net-A-Porter, it has proved that fashion can be successfully sold on the internet as part of a process in which the site also becomes a destination for lifestyle content.
The Mr Porter Paperbacks, available in three highly collectible volumes, define a whole new generation of men. Elegant, simple, classically contemporary, they contain interviews, insider tips – from How to Appreciate Jazz to Getting Out of a Hair Rut – to recommendations, style commentaries and insider articles on biker jackets, knitted ties, polo shirts, sweat shirts, tweed or shawl-collared cardigans, and much more.
Volume Two features new knacks (5 Ways to Wear One Blazer), plus cars, bikes, gadgets and boys’ toys, as well as interviews with the likes of Simon (Star Trek) Pegg, Elijah (Lord of the Rings) Wood and ASAP Rocky.