A Manual of Design



ISBN: 9783721200430 Category:

Emil Ruder


This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge.

Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced.

unabbreviated edition of the 1967 original edition masterpiece that is still one of the most important manuals in the field capturing Ruder’s ideas, methods and approaches carefully selected examples

Additional information

Weight 1374 g
Dimensions 23 x 23.7 cm
Publisher name bnb media gmbh, Zurich
Publication date 1 January 2009
Number of pages 274
Format Hardback
Dimensions 23 x 23.7 cm
Weight 1374 g


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