What’s Up, Fire Truck? (A Pop Magic Book)

Folds into a 3-D Truck!



ISBN: 9781419741074 Category:

Matthew Reinhart


Introducing Pop Magic, an innovative line of preschool books from pop-up wizard Matthew Reinhart that makes learning fun!

Follow a firefighter through a busy day at the fire station. Lift the flaps to open the fire truck doors and peek inside, help a crew member put on his protective gear, and unfold the ladder to help the firefighters save the day. When the story is over, follow simple instructions to transform the pages of the book into a three-dimensional fire truck! There’s so much to discover in this stunning interactive board book from Matthew Reinhart-his very first book for the preschool market!

Additional information

Weight 345 g
Dimensions 16.2 x 16.5 cm
Publisher name ABRAMS
Publication date 29 September 2020
Number of pages 10
Format Board book
Contributors Illustrated by Toby Leigh
Dimensions 16.2 x 16.5 cm
Weight 345 g


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For as long as Matthew Reinhart can remember, art always took center stage. Despite moving several times throughout childhood, he always had his sketchbook nearby, a constant friend wherever his family roamed. An avid comics, fantasy, and science-fiction fanatic, Reinhart has created a huge array of pop-culture pop-ups including his bestselling blockbusters Star Wars: A Galactic Pop-Up Adventure, Frozen: A Pop-Up Adventure, LEGO Pop-Up, Harry Potter: A Pop-Up Guide to Hogwarts, and many more. He lives in San Francisco, California.
Toby Leigh is an award-winning illustrator and artist with an eye for the peculiar. He is a regular contributor to publications such as the Guardian, the Times, the Independent, Esquire, Empire, and Time Out. He lives in London.