Who the Hell is Müller-Brockmann?

Conversations about the Swiss Style


Investigating how and questioning why Swiss design principles of the 1950s and 60s could be so influential across decades, especially in the English-speaking world.


ISBN: 9783721210071 Category:


How can typesetting or a grid have such a strong and long-time impact on a global community and emotionalize it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative or simply basking in past glories?

The concept of this one-week long artistic research project which raised these and many other related questions, was to hold conversations to discuss discuss anecdotes, stories, scandals and jealousies with typographers, graphic designers, artists, curators, and writers in a project space. Each guest was also asked to bring a design artefact that represents the diverse interactions of Swiss typography with the international design scene, all of which are presented in this volume. This builds a bridge between the typographic traditions and practices of the two countries, celebrating dialog and collaboration without ignoring divergence and conflicts.

Additional information

Weight 156 g
Dimensions 12 x 18.6 cm
Publisher name bnb media gmbh, Zurich
Publication date 28 October 2022
Number of pages 208
Format Paperback / softback
Contributors Edited by Demian Conrad
Dimensions 12 x 18.6 cm
Weight 156 g


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Demian Conrad is a designer, publisher, educator and artist. He founded Automatico Studio in 2017, as a Swiss based design studio with an international reputation for conceptual art works and essential design solutions. He is specialized in the design of visual identity, wayfinding, editorial and exhibition design, with a rich expertise in the fields of architecture, product design and contemporary art. His studio embrace its own independency and is detached from trends or commercial styles, creating enduring solutions and providing long-term value in both social and cultural arenas.