{"product_id":"alfred-wertheimer","title":"Alfred Wertheimer","description":"\"Elvis who?\" was photographer Alfred Wertheimer's response when, in early 1956, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was-as we now know-about to become a legend.\u003cbr\u003e\u003cbr\u003eA fly on the wall in Presley's presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and scope, Wertheimer's Elvis project immortalized a young man in the very process of making history.\u003cbr\u003e\u003cbr\u003eElvis and the Birth of Rock and Roll collects Wertheimer's most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":44020743634980,"sku":"9783836597081","price":32.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9783836597081.jpg?v=1779480310","url":"https:\/\/thamesandhudson.com.au\/products\/alfred-wertheimer","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}