{"product_id":"design-basics","title":"Design Basics","description":"\"Design Basics\" offers a professional  yet compact introduction to industrial  design, written by specialists in the  field with years of experience as prod - uct designers and design educators at  various universities. The book is aimed  at enquiring users as well as committed  entrepreneurs, interested technicians  and aspiring designers from a great  variety of fields.\n\nThe central theme is product design,  taking the conflicting interests of con - sumers, manufacturers and designers  into consideration. All factors of plan - ning and design of industrial products  are considered and presented clearly.  The authors cover the entire field -  from the historical roots to the outlook  in the near future, from a comprehen - sive look at product functions to analy - sis of the complex design process, from  theoretical foundations to descriptive  case studies.","brand":"bnb media gmbh, Zurich","offers":[{"title":"Default Title","offer_id":42664261779492,"sku":"9783721209884","price":65.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9783721209884.jpg?v=1776900028","url":"https:\/\/thamesandhudson.com.au\/products\/design-basics","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}