{"product_id":"du-sens-dans-l-utile","title":"Du Sens dans l’Utile","description":"Du Sens dans l'Utile  explores the pairing of designers with companies, bringing to light  the innovative creation that emerges from this encounter.\u003cbr\u003e\u003cbr\u003e It is now necessary for utilitarian objects to have meaning. Our society is undergoing  profound transformations that are leading CEOs to take into account the need for  products to have an identity.\u003cbr\u003e\u003cbr\u003e Objects now have to play more than one role; they have to satisfy a cultural need.  Today, economic success faces challenges and requires new attitudes.\u003cbr\u003e\u003cbr\u003e Companies see themselves as taking on an educational and cultural role. They create  the objects that make up our environment. It is vital for them to collaborate with  architects and designers who are able to think of objects differently and to give them  meaning.\u003cbr\u003e\u003cbr\u003e Du Sens dans l'Utile  sheds light on the relationship between eight companies and  designers. Rather than elaborating a theory, it highlights a state of affairs and focuses  on the key role of creativity in companies.","brand":"Editions Skira Paris","offers":[{"title":"Default Title","offer_id":42664333541412,"sku":"9782370740632","price":95.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9782370740632.jpg?v=1777356370","url":"https:\/\/thamesandhudson.com.au\/products\/du-sens-dans-l-utile","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}