{"product_id":"history-of-graphic-design-vol-1-1890-1960","title":"The History of Graphic Design","description":"History is a complex business. Fortunes boom and bust, empires wax and wane, and change-whether social, political, or technological-has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has \u003cb\u003edistilled the spirit of each age\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e This book is an\u003cb\u003e in-depth history of graphic design from the end of the 19th century to the '50s\u003c\/b\u003e. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized\u003cb\u003e chronologically, the volume features over 2,500 seminal designs from all over the world\u003c\/b\u003e, 71 of which are profiled in detail besides \u003cb\u003e61 leaders in the field\u003c\/b\u003e, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).\u003cbr\u003e\u003cbr\u003eAuthor \u003cb\u003eJens Müller\u003c\/b\u003e curates the\u003cb\u003e standout designs for each year\u003c\/b\u003e alongside a running sequence of design milestones. Meanwhile, in his introductory essay, \u003cb\u003eDavid Jury \u003c\/b\u003esituates graphic design from its point of origin in early \u003cb\u003eprinting, engraving, and lithography\u003c\/b\u003e to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a \u003cb\u003esuccinct overview\u003c\/b\u003e as well as a \u003cb\u003evisual timeline\u003c\/b\u003e, offering a vivid display of the variety of graphic production in each decade as well as the \u003cb\u003eglobal landscape which it at once described and defined\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with \u003cb\u003eVolume Two\u003c\/b\u003e-which spans from the 1960s until today-the tomes offer \u003cb\u003ethe most comprehensive exploration of graphic design to date\u003c\/b\u003e and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":42523577253924,"sku":"9783836563079","price":170.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9783836563079.jpg?v=1777408807","url":"https:\/\/thamesandhudson.com.au\/products\/history-of-graphic-design-vol-1-1890-1960","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}