{"product_id":"manuals-2","title":"Manuals 2","description":"\u003cb\u003e\u003ci\u003eManuals 2\u003c\/i\u003e is a comprehensive study of corporate identity manuals from the golden era of identity design.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAs a companion volume to \u003ci\u003eManuals 1\u003c\/i\u003e, \u003ci\u003eManuals 2\u003c\/i\u003e is a carefully-curated collection of 20th-century style guides, or as Steven Heller calls them - \"sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one\".\u003cbr\u003e\u003cbr\u003eIn today's landscape, designers and, increasingly, non-designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But, in the eyes of many, we have lost something in the transition to digital style guides, and there is a growing recognition that the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. \u003ci\u003eManuals 2\u003c\/i\u003e makes a strong case for their survival and continued appreciation.\u003cbr\u003e\u003cbr\u003eThe book includes reproductions of 20 design manuals created for US and European institutions and corporations including IBM, Westinghouse, Canadian National Railway (CN), Bell System, Knoll, PTT, the Montreal Olympics and the Dutch police. Many of them have been designed by the giants of 20th-century identity design, including Lester Beall (USA), Paul Rand (USA), Allan Fleming (Can), Total Design (NL), Alan Fletcher (UK), Otl Aicher (Ger), Studio Dumbar (NL) and North (UK).\u003cbr\u003e\u003cbr\u003eEach manual featured in \u003ci\u003eManuals 2\u003c\/i\u003e has been expertly photographed, retaining all essential details, and is presented in a spacious and functional layout, allowing the reader to fully appreciate these wonderful examples of sophisticated information design.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eManuals 2\u003c\/i\u003e comes with a substantial essay by design historian R. Roger Remington (Vignelli Distinguished Professor of Design) and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian National Railway logo.\u003cbr\u003e\u003cbr\u003eAlso included are in-depth interviews with experts in the field of identity design: Michael Burke (UK\/Germany), Sean Wolcott (USA), Liza Enebeis (NL) and John Bateson (UK). The foreword is written by the legendary Lance Wyman, designer of the 1968 Mexico Olympic Games and many other important brand identities.","brand":"Thames and Hudson Ltd","offers":[{"title":"Default Title","offer_id":42523461582884,"sku":"9780957511477","price":165.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9780957511477.jpg?v=1776895503","url":"https:\/\/thamesandhudson.com.au\/products\/manuals-2","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}