{"product_id":"packaging-design","title":"Packaging Design","description":"Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.","brand":"Braun Publishing AG","offers":[{"title":"Default Title","offer_id":42664238448676,"sku":"9783037681398","price":65.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9734\/0196\/files\/9783037681398.jpg?v=1777408003","url":"https:\/\/thamesandhudson.com.au\/products\/packaging-design","provider":"Thames \u0026 Hudson Australia","version":"1.0","type":"link"}