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Virgin by Design
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Virgin at 50: the official publication celebrating the half-century birthday of one of the world's most famous brands
Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future.
Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.
Extent: 376 pp
Format: Hardback
Publication date: 2020-03-26
Size: 25.1 x 25.6 cm
ISBN: 9780500022931
About the Authors
Virgin was founded in 1970 by Richard Branson and Nik Powell. Today, the Virgin group consists of more than 60 companies operating in 35 countries with nearly 70,000 employees. Virgin's total social media audience is over 35 million users. Previously the editor of Computer Arts magazine, Nick Carson is the founder and chair of judges for the annual Brand Impact Awards.
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