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Marvel Value Stamps
A Visual History
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The story of the most inspired comic book promotional campaign of all time, collected here for the first time
The story of the most inspired comic book promotional campaign, collected here for the first timeIn 1974 Marvel Comics publisher Stan Lee devised an ingenious promotional campaign—Marvel Value Stamps, which appeared on the letters pages of their monthly comics. Readers could cut out all 100 of these super hero and super villain stamps and place them in a special mail-order booklet. Once complete, these stamp books could then be redeemed for special discounts and exclusive merchandise. The program was so successful, a second set was released in 1975. And now, for the first time, these original stamp books, stamps, and all of the surrounding ephemera and source material are collected into one must-have volume for collectors and fans, along with text from Marvel Comics historian Roy Thomas and an all-new cover by Alex Ross.
Extent: 368 pp
Format: Hardback
Illustrations: Full-color illustrations throughout
Publication date: 2023-03-30
Size: 23.6 x 17.3 cm
ISBN: 9781419743443
About the Author
Roy Thomas has been a comic-book writer and editor since 1965, working primarily for Marvel Comics and DC Comics. A former Marvel editor in chief, he was inducted into the Will Eisner Comic Book Hall of Fame in 2011 and is the longtime editor of Alter Ego magazine. He is also the author of 75 Years of Marvel Comics: From the Golden Age to the Silver Screen and The Stan Lee Story.
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