How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world


The first monograph and manifesto by one of the world’s leading graphic designers


ISBN: 9780500518267 Category:

Michael Bierut


Logos, packages, signs, publications, websites: in the modern world we are surrounded by graphic design. Where does it come from? Why does it look that way? What is it supposed to do? This book is the first career monograph from graphic designer Michael Bierut.

Using examples from a portfolio spanning five decades, Bierut provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.

Additional information

Weight 1944 g
Dimensions 25.3 x 26.1 cm
Publisher name Thames and Hudson Ltd
Publication date 1 October 2015
Number of pages 320
Format Hardback
Dimensions 25.3 x 26.1 cm
Weight 1944 g
Michael Bierut's career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale's School of Art and a fellow of its School of Management.