This is Not Fashion

Streetwear Past, Present and Future

$50.00

Dynamically designed and packed with special features and inspirational material from across the globe, this is the definitive history of the world’s most influential fashion trend.

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ISBN: 9780500292440 Category:

King Adz, Wilma Stone

Description

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all.

The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon.

Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion’s fastest-growing and most influential movement.

Additional information

Weight 1131 g
Dimensions 19.8 x 24.9 cm
Publisher name Thames and Hudson Ltd
Publication date 1 April 2018
Number of pages 304
Format Paperback / softback
Dimensions 19.8 x 24.9 cm
Weight 1131 g
King ADZ is the author of nine books, published by Thames & Hudson, HarperCollins, and Vintage. All his books to date have been concerned with youth-culture, sub-culture and street art. He has been creative consultant for numerous global brands including Adidas, Vice, Levis, Diesel, Smirnoff and Guinness. His feature documentary, The Iconoclast, profiling the notorious international art smuggler, Michel Van Rijn, premiered at the DOC NYC festival in 2017.