Yves Béhar fuseproject
Designing Ideas
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The complete monograph of the world's leading product designer and design entrepreneur
A comprehensive retrospective of Béhar's twenty-year career, this book presents his work in topical thematic chapters - 'Reducing', 'Sensing', 'Transforming', 'Giving', 'Humanizing' and 'Scaling' - and explores over sixty projects in detail, through text descriptions, sketches and exquisite studio photography. Offering thorough and sometimes personal insights into the conception, process and production of some of the most recognized pieces of contemporary design, this monograph illuminates the designer's particular fusion of creativity and commercial savvy, as well as his studio's expertise in combining the latest Silicon Valley technologies with social responsibility and business acumen.
With 730 illustrations in colour
Yves Béhar, Founder and CEO of fuseproject, is a designer and entrepreneur who believes that integrated product, brand and experience design are the cornerstones of any business. Béhar has pioneered design as a force for positive social and environmental change. His humanitarian work includes the One Laptop Per Child and See Better to Learn Better, which has distributed 6 million free corrective eyeglasses to schoolchildren in Mexico for the last 10 years. He received the INDEX Award for these projects, making him the only designer to have received the award twice. Yves has also been at the forefront of entrepreneurial venture design, co-founding FORME Life, August, and Canopy, as well as partnering with numerous start-ups such as the Happiest Baby Snoo, Uber, Cobalt, Desktop Metal, Sweetgreen and many others. Other notable collaborations with renowned partners such as Herman Miller, Movado, Samsung, Puma, Issey Miyake, Prada, SodaStream, Nivea, The Ocean Cleanup and many others have also received international acclaim. Adam Fisher is a writer and journalist based in San Francisco. He is the author of Valley of Genius: The Uncensored History of Silicon Valley.
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