A World Worth Living In
When Business is about more than Money
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The values behind Rambøll's success - a guide to responsible innovation and sustainable solutions
A World Worth Living in is a book about leading a purposeful business. A story about people and companies, who want to do more than just raise the profits at any cost. Thinking about the environment, employees, and surrounding community is a clear priority. It's about wanting and being able to use companies to create change that benefits people and nature. Børge Rambøll (1911-2009), founder of the consulting engineering firm, put it this way: "If a company makes a profit, people say it is doing well; if it makes a loss, it is doing badly. It is true that a company making a loss is doing badly, but it does not necessarily mean that it is doing well because it is making a large profit. There may be a terrible atmosphere in the company."
Flemming Højbo is an author, lecturer, and business analyst. He has worked as a journalist for Politiken, Børsen, and Jyllands-Posten, among others.
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