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BMW
The Neue Klasse
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A journey through BMW's past and present that shows how experience, sophisticated design and great passion can be used to shape mobility the future.
A journey through BMW's past and present that shows how experience, sophisticated design and great passion can be used to shape mobility the future.
The Neue Klasse represents electric mobility, digital integration and comprehensive sustainability. Alongside design and technology, innovation takes centre stage in the new BMW models, the BMW iX3 and i3 - from the initial idea through to production and onto the road. This large-format book brims with creativity and contemporary relevance, offering fascinating insights into the development of the Neue Klasse and answering questions about the mobility of the future. Interviews - including with long-serving CEO Oliver Zipse - round off this opulent book.
About the Author
Andreas Braun was curator at the BMW Museum in Munich from 2008 to 2023.
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