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Colour Clash
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This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention.
Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer's interest, drawing the eye and making elements stand out.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn't work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.
Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer's interest, drawing the eye and making elements stand out.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn't work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.
Extent: 200 pp
Format: Paperback
Publication date: 2023-04-11
Size: 25.7 x 19.1 cm
ISBN: 9781915392053
About the Author
Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.
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