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Holiday Exotica
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Holiday Exotica is the first ever visual guide to how we once satisfied our wanderlust. This globetrotting tour of nostalgic travel brochures voyages alphabetically from Africa to Yugoslavia, reflecting our shifting attitudes to tourism.
Holiday Exotica is the first ever visual guide to how we once satisfied our wanderlust. This globetrotting tour of nostalgic travel brochures voyages alphabetically from Africa to Yugoslavia, reflecting our shifting attitudes to tourism.
Going anywhere nice? By coach, cruise or even Concorde? Holiday Exotica will take you on a globetrotting tour of vintage holiday brochures. This first ever visual guide to how we once satisfied our wanderlust, both at home and abroad, travels alphabetically from Africa and Australia to the United States and Yugoslavia, with excursions to Bognor Regis, Belfast and all points in between.
Exchanging everyday drizzle and drudgery for exotic cocktails and beach loungers, these rare, nostalgic brochures reflect our shifting attitudes to tourism in the pre-internet era, when travellers were lured by designs promising a jet-set paradise with perfect weather. Discover how holidays were marketed to an eager post-war public - where Berlin is 'worth a trip' and the clouds look curiously ominous at the Hotel New Hiroshima in Japan. Jump in the car and take a groovy 1960s motoring vacation across Italy, where cosmopolitan ancient civilisations might broaden your mind. Or relax at a 1970s Pontins, alongside hundreds of your fellow sunworshippers and their kids.
So, pack your suitcase because you're booked for two weeks of all-inclusive sun (catching rays in Benidorm), sand (between your toes in Jamaica) and seasickness (a day trip to France on a Sealink ferry). With Holiday Exotica, you can travel without leaving your deckchair.
Going anywhere nice? By coach, cruise or even Concorde? Holiday Exotica will take you on a globetrotting tour of vintage holiday brochures. This first ever visual guide to how we once satisfied our wanderlust, both at home and abroad, travels alphabetically from Africa and Australia to the United States and Yugoslavia, with excursions to Bognor Regis, Belfast and all points in between.
Exchanging everyday drizzle and drudgery for exotic cocktails and beach loungers, these rare, nostalgic brochures reflect our shifting attitudes to tourism in the pre-internet era, when travellers were lured by designs promising a jet-set paradise with perfect weather. Discover how holidays were marketed to an eager post-war public - where Berlin is 'worth a trip' and the clouds look curiously ominous at the Hotel New Hiroshima in Japan. Jump in the car and take a groovy 1960s motoring vacation across Italy, where cosmopolitan ancient civilisations might broaden your mind. Or relax at a 1970s Pontins, alongside hundreds of your fellow sunworshippers and their kids.
So, pack your suitcase because you're booked for two weeks of all-inclusive sun (catching rays in Benidorm), sand (between your toes in Jamaica) and seasickness (a day trip to France on a Sealink ferry). With Holiday Exotica, you can travel without leaving your deckchair.
Extent: 224 pp
Format: Paperback
Publication date: 2026-09-03
Size: 22.0 x 18.0 cm
ISBN: 9781068294624
About the Authors
Nostalgia enthusiast Jonny Trunk founded his record label Trunk Records in 1995, which specialises in releasing lost and archived recordings. He compiled and wrote The Music Library a book that documented the hidden world of library music, and Own Label a book about Sainsbury's packaging from 1962-1977. He has worked with Oliver Postgate, Derek Griffiths, Tony Hart and other celebrated artists of the 1960s and 1970s. Jonny also writes for a number of magazines and broadcasts his own weekly Patreon show.
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