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How to Build a Goddamn Empire
Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart
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The inspiring story of how two female entrepreneurs turned a newsletter called Bulletin into a venture-backed,feminist-forward, industry disrupting brand
The vulnerable, inspiring story of how two female entrepreneurs turned a scrappy newsletter into a venture-backed startup. This memoir-meets-business book is stocked with tips, tools and tales to help you build your own empire from scratch.
Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn’t relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman thought, building something from nothing is a constant, dirty fight with your imposter syndrome and the intense fear that if things don’t work out, you'll be a laughing stock. While in the thick of scaling her business and making a stressful pivot, Kriegsman decided to write about her experience. With chapters ranging from “The Business You Start Isn’t the Business You’ll Run” to “Grow Slow, More Dough,” Ali Kriegsman demystifies the world of entrepreneurship in real-time, from the trenches. She also features words of wisdom from some of her fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she’s most frequently asked as her guideposts, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch—discussing early failures, picking the right co-founder, securing press, finding funding—to give women the tools that will help take their ideas to the next level.
Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn’t relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman thought, building something from nothing is a constant, dirty fight with your imposter syndrome and the intense fear that if things don’t work out, you'll be a laughing stock. While in the thick of scaling her business and making a stressful pivot, Kriegsman decided to write about her experience. With chapters ranging from “The Business You Start Isn’t the Business You’ll Run” to “Grow Slow, More Dough,” Ali Kriegsman demystifies the world of entrepreneurship in real-time, from the trenches. She also features words of wisdom from some of her fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she’s most frequently asked as her guideposts, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch—discussing early failures, picking the right co-founder, securing press, finding funding—to give women the tools that will help take their ideas to the next level.
Praise for How to Build a Goddamn Empire
"Kriegsman is on a mission to show more women that success doesn't mean never experiencing setbacks.”
The TODAY Show
"Ali brings her ability to be business savvy and creative to the table, in a handguide on building an empire of your very own.”
The Glitter Guide
"Have you ever wondered what it's like to build a goddamn empire? If anyone knows, it's Ali Kriegsman.”
The Female Quotient
"Prepare to be inspired by Ali Kriegsman’s wisdom. What makes Ali Kriegsman‘s first book, How to Build a Goddamn Empire, so appealing—I devoured it in days—is that she demystifies the process with an irresistible, down-to-earth blend of heart, humor, and most importantly, expertise. She knows a thing or two about turning an idea into a business, bootstrapping, navigating venture capital circles, pivoting, side-hustling; the list goes on.”
BlogHer
About the Author
Ali Kriegsman is the cofounder and COO of Bulletin, a B2B wholesale marketplace where retailers go to discover, shop, and support the best brands on the planet. A recipient of Forbes 30 Under 30 and one of Fast Company’s Most Creative People in Business, Ali has helped thousands of brands expand their distribution and sell in stores all around the country. She is a salesperson, self-taught publicist, marketer, and growth strategist, and has experience scaling both bootstrapped and venture-backed businesses. How to Build a Goddamn Empire is her first book.
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