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Merch
We Love Our Customers
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Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.
Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.
Merchandise has always been branding's quiet companion - from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people's hands and daily routines. When approached with intention, merch becomes more than decoration - it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image.
Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.
Merchandise has always been branding's quiet companion - from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people's hands and daily routines. When approached with intention, merch becomes more than decoration - it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image.
Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.
Extent: 200 pp
Format: Paperback
Publication date: 2027-03-01
Size: 25.5 x 19.0 cm
ISBN: 9781915392152
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